The result of millions in marketing dollars…

April 2, 2008 | Filed Under Uncategorized 

“Stay in the loop” as a tagline can be the result of brainstorming for a couple days, like it was for loopnote.com – a product I co-founded. Or it can be the result of millions of marketing dollars, 9 separate focus group studies, outside agency “experts” and multi-departmental Kool-aid drinking. The justification for the latter? Why, millions in increased revenue and higher consumer loyalty of course!

It’s the product stupid!

Comments